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SOCIETY WE LIVE IN TODAY

My Trip To The Toy Aisle! Walmart

There are lots of different toys aimed at boys or girls. During my recent visit to WalMart, I noticed that construction toys, action figures and cars were blue while the dolls and Disney princess were all dressed in pink color. This simply made me to identify that the kind of marketing WalMart was portraying was “ Gender-based marketing.”
I wanted to know the reasons behind WalMart’s marketing segmentation of using pink color to target to the girl’s section
and blue color to target the boy’s section
  As I walked to a different section to the gender neutral toys known as toys for both boys and girls, these toys were been targeted towards both gender in terms of the color used such as using the color yellow, white, green and so on.
Why didn’t WalMart use these colors for all toy section and not to differentiate them since these colors are known as a color for everyone? Clearly WalMart’s choice of using the color pink for girl’s section and the color blue for boys section was as a result of these colors been traditionally associated or known to be classified to a particular gender.
Hence, the toys packaging is been targeted to each gender through color, wording and images portrayed on them such as  pink packaging suggests it is a girl’s toy
whereas blue packaging suggests it is a boy’s toy.
Theses “boy” and “girl” toys suggests that gender such as the boy should not cross to the girl’s section to select toy(s) and vice versa.
Some toys appears to be targeted at both boys and girls such as music instruments and karaoke, outdoor play, arts and crafts, games and puzzle, kid bikes and riding toys, development and learning toys, stuffed animals are toys assigned for ages five to seven years and ages eight to eleven years while ages twelve and above are assigned almost the same toys except for some toys such as the adult bikes, scooters and so on. Some toys were easier to find for the “girls” and “boy” section compared to the neutral toys because WalMart had a sign on top of each aisle identifying which aisle is meant for boys and which aisle is meant for girls.
I really think gender marketing of toys plays a major role in bullying; a lot of children are been taunted or teased if seen with a different gender toy. For instance, if a boy is seen with a girl’s doll, he would be teased for having associated himself with a toy that belongs to the opposite sex. Also, children are not given the option to choose for themselves, so I think WalMart-needs to change the way the toys are arranged in color and signs given to the toy aisles such as “Boys” and “Girls”. With this changes been made, the children are given the options to glance over the toy aisles and pick the toy they want.
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Discussion

17 thoughts on “My Trip To The Toy Aisle! Walmart

  1. Hello, after reading this remarkable post i am as well glad to share my experience here with mates.

    Posted by Danita Bible | 11/03/2016, 4:01 am
  2. Excellent post. I was checking continuously this blog and I’m impressed!
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    Posted by best mirrorless camera 2014 | 10/06/2014, 1:50 am
  3. From my knowledge, you sure can. The photo has no copyright. Feel free to use any of writting material, just credit me. Thank you

    Posted by PoshNickiღ | 05/28/2014, 1:50 pm
  4. Do you know if the photo you show of the blue aisles can be legally used in other places ? As I am a professor of mathematics education at Stanford and have produced an online course to help students achieve well and develop good relationships with math. As part of the course I am trying to banish stereotypes and show the ridiculousness of the things we see in toy shops, as you have highlighted. I would like to use your blue aisle photo (We have a good pink one) but can only do that if we have permission under creative commons. Do you know anything about that? Thanks, Jo

    Posted by Jo Boaler | 04/22/2014, 10:43 am
  5. It’s nearly impossible to find knowledgeable men and women during this topic, conversely you sound just like you do identify what you’re discussing!

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    Posted by Agustin Mcmillian | 11/30/2012, 8:04 am
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    Posted by Fantonio Fabian | 11/30/2012, 4:07 am
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    Posted by Natalie Norwood | 11/26/2012, 4:12 am
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    Posted by Kazuko Post | 11/21/2012, 11:24 pm
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    Posted by Leland Zadrozny | 11/12/2012, 7:19 am
  11. Thanks

    Posted by PoshNickiღ | 10/03/2012, 8:14 am
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    Posted by Roberto Mentos | 10/03/2012, 7:46 am
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